Sometimes its actually quite a relief when you realise your mistakes. I know now after some serious studying on the search engine optimization side of things that I have made plenty in terms of the design of the layout etc on the site.
You see, i started this all out as a hobby and it gradually grew until i took it on full time, initially all i thought about was putting up tools etc and unfortunately i was a little naive in terms of my thinking people would just come. Ive always known word of mouth was pretty much our only way of attracting new customers (as things were) but ultimately that barely covers the bills (because only a few people telling a few others still doesnt make lots of people!) and obviously to succeed long-term (which we shall) a much broader audience must be reached.
So a complete redesign of a lot of things (annoying things in all honesty!) has been carried out and a much more structured and sensible approach will be introduced shortly.
Im aware of sites doing overhauls in the past (one rather famously) and making a total balls of it and in fact driving people away, so i will certainly not be going down this route. Basically all that will change are positive things and at the same time we will introduce some new tools etc that have been in the pipeline for a while.
Much of the work is merging pages together, avoiding duplication of keyword phrases and introducing appropriate title tags and (and other mundane dull aspects that are seemingly all important).
The massive positive really is the reputation of the site, we have always done things by the book and that does show. So with the improvements to come we will take another huge step towards where we want to be.
Much of that really is down to the fact the tools on the site are excellent and with your feedback we keep improving them, if we could just get a few more people to come and try them we would be in business! We shall get there!
In other news but a large part of what ive been doing, i will be setting up another loyalty bonus for existing members, most of you have been around for a while and really we are so grateful of your support.
The Ratings Machine V2 project is moving along nicely and we are genuinelly excited (how sad is that!?!) about its introduction hopefully within next few months.