Since we started HorseRaceBase it has grown considerably in terms of features offered, this is because our focus has always been on responding to user requests, adding new features and improving on the existing horse racing tools.
One area i have to admit i have not focused enough on is the SEO (search engine optimization), but in the past few months, we have been trying much harder. Its a strange and sobering realisation when you stick 'horse racing systems' as an example into google and cant find your own website. Obviously this isnt good enough and we must do all we can to improve.
There are two sides to this of course, the first is that patience is a strong virtue of mine and im thankful thats the case, because there is nothing that can be done overnight. In fact it takes many months for any SEO activities to start to take effect. One great disappointment ive had is with the hiring of an expert. Im still in negotiations to do so but most seem to just waffle on about the same old things promising first page rankings etc!
This is very similar to horse racing websites in some ways. It seems the norm is to simply keep on promising endless winners and flash giant profit figures across the screen.
It seems for every one of these racing sites promising yachts and mansions, there is an SEO company promising they can make you number one on google for any phrase of your choosing.
Clearly the similarity of the two is this - just as the phoney racing site may well give you a few days profit, the dodgy SEO crowd will possibly get you ranked top for a few days thanks to whatever tactics they adopt. But after a very short space of time reality will hit in and as the bookies get the better of you on one side of the fence, Google & Yahoo will be adjusting their algorithms to sort out the dodgy methods on the other.
So in one losing scenario your broke, in the other your website is banished from the search engines. Both are fair outcomes in my opinion for the lazy 'seek the quick buck ' attitude.
Our own approach to horse racing has always been to be completely honest - ie - its not easy and you will have to put your own work in, but our tools will certainly be a huge benefit. Im looking for an SEO company who are doing the same!
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